东吴大学国际暑校

This course is about the pre-eminent development in economic activity this century, the globalization of business. Especially since the end of World War II, even through the uncertainties of the Cold War, business has increasingly become a global enterprise. The end of the Cold War and the development of emerging markets and international economic alignments has further accelerated the pace of globalization, and has created opportunities and risks that could not have been imagined even a few years ago.

You will navigate this course through the following parts:

PART 1&2 - Globalization and Country Differences (Chapter 1, 2, 3, 4, &5);

PART 3- The Global Trade and Investment Environment (Chapter 6, 7, 8, & 9);

PART 4- Global Money System (Chapter 10 &11)

PART 5- The Strategy of International Business (Chapter 12 & 13);

PART 6- International Business Functions (Chapter 14, 15, 16, & 17)

This course aims to introduce the student to the key concepts necessary to understand the functioning of global markets and the inherent issues managers face in planning and executing international business strategies. Each week students will have 10 hours class time for lecture, discussion, in-class exercise, and pop-up quizzes. Out-class activities may include homework, field-trip and tutoring.

After successfully completing this course students should be able to:
1. Apply the basic theories and frameworks in international business at the level of both the country and the firm
2. Appreciate the differences across country markets and their importance to the firm
3. Assess positive and negative circumstances affecting the internationalization of firm activities
4. Solve practical real-life problems confronted by international business managers and public policy makers
5. Evaluate the important public policy issues relating to international business
6. Make management decisions relating to the internationalization of a firm under a range of different circumstances