With the economies of China, India and ASEAN growing rapidly, Asia has emerged as the key driver of global economic growth. The purpose of this course is to understand the environmental and organisational issues confronted by firms doing business in Asia.

Often viewed as a single, homogeneous entity, Asia displays great differences between countries and sub-national regions within each country. To capture the diversity of the Asian region, BUS302 investigates the key business systems, environmental factors and historical characteristics of Japan, South Korea, Singapore, China, India and Australia.

The country analysis part of the course will focus on a deeper understanding of the contemporary and historical characteristics of each country, including the macro- environment such as social, economic, and political factors, and the micro-environment such as customer and competitive characteristics. We will also examine a number of company cases covering a wide range of problem situations to learn how firms do business in the diverse countries of Asia. Case studies will help us understand how institutional and industry differences can impact business strategy and managerial decision-making across countries. We will also explore a number of international business concepts and strategies for doing business in Asia.